Ban on TikTok is a huge blow to influencers

Amidst the growing tensions between India and China, the Indian government announced a ban on 59 Chinese apps in India, including the viral video sharing and social media app TikTok.

The ban has now left TikTok users, influencers and digital marketers worried over the loss of a highly successful platform.

In the past three years, the popularity of the app had grown manifold especially in tier two and tier three cities and India became TikTok’s largest market with more than 200 million users.

Pramila Kataria, who had about 60k followers on her TikTok account, is still reeling from the announcement made by the government.

“There is a vacuum now because TikTok has become a part of everyday life. I really enjoyed the app as a user for its content and with this lockdown, it was a great help. For many, it was a full-time job, and people from rural parts of the country earned good money out of it. But I think we need to support the government’s decision,” she says.